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BMW Premium Selection

CSP automotive provides POS materials for BMW Group

The choice of CSP Automotive by such a premium brand as BMW proves our reputation and the high quality of our products.

We are pleased that our services meet the high requirements that BMW sets for its partners. CSP Automotive has been providing sales support materials for the BMW Group for many years now. The BMW Group has two certified used car sales programmes: BMW Premium Selection and MINI Used Car Next.

BMW Premium Selection

The most recent implementation included the preparation of 7,500 custom-made products for both the BMW Premium Selection and MINI Used Car Next programmes and their delivery to 27 dealerships.

BMW Premium selection

The package of materials for BMW Premium Selection consisted of price presentation folders, windscreen offer labels, a number plate frame overlay and model plate, advertising walls, reusable stickers and advertising folders. All materials meet high quality standards and are prepared in accordance with the guidelines of the BMW visual identity.

Silent vendor windshield

Advertising document folder

MINI Used Car Next

For the MINI Used Car Next offer, we delivered materials such as a price presentation label, a windscreen offer label, a licence plate frame overlay and a model plate. Our products fit perfectly with the MINI certification slogan: they are unrivalled.

This is what our partners
appreciate the most

Our experience, gained throughout more than 11 years on the international market, allows us to provide increasingly better solutions. Our services go beyond standard order execution and on-time delivery: we provide professional advice on the selection of effective solutions and adapt them to local standards and requirements.

Thanks to our products, the BMW Group has gained presentation consistency and high quality products for certified used cars of the BMW and MINI brands. It is extremely important from the importer’s point of view that the entire sales network has uniform presentation standards, which supports premium brand positioning and the perception of car value.

Business partnership
at the highest level

CSP Automotive is not only about automotive advertising material, but also about comprehensive partner support at every stage of the ordering process. Our advisers, with their knowledge and experience, prepare a perfectly tailored service to the partner’s needs and place of sale.

In the next stage, visualisations of products are prepared, containing key information and elements of the partner’s brand. The production of materials begins as soon as the design is approved. We monitor the quality of the process from production, through packaging and delivery to the chosen location.

We would like to thank the BMW Group Poland for its trust and cooperation.

We wish you further success.

Do you need a coherent POS concept?
Contact us

We will discuss your needs related to car showroom signage. We will also show you how we cooperate with brands as well as importers of new and used cars on the global market.

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