CSP Automotive becomes a pan-european supplier of POS materials for Hyundai Promise
Despite the pandemic, the current year has been a period of intense new challenges, evidenced the decision of Hyundai Motor Europe (HME) to choose CSP Automotive as its dedicated supplier of POS materials promoting sales of used cars.
It is an exceptional distinction, which makes us very proud,
says Paweł Samczyk, General Manager at CSP Automotive.
CSP will have an opportunity to actively participate in the rebranding process of one of the leading car manufacturers
Earlier this year, Hyundai launched a new sales program for used cars called "Hyundai Promise".
In the HME project, CSP is responsible for overall performance of all the activities in cooperation with Hyundai Motor Europe. This approach guarantees a uniform standard across the markets, repeatability of products, and full image consistency. In order to streamline the re-ordering process for the dealers, a dedicated Webshop has been launched and will be used by dealers to place orders for products approved for deployment in their markets by HME and national subsidiaries.
CSP Automotive is responsible for the entire rebranding process, which starts with the design of individual products dedicated to the Hyundai Promise program, based on customer needs and guidelines, followed by the production, distribution and presentation in Hyundai showrooms located in the Czech Republic, France, Germany, Italy, the Netherlands, Norway, Poland, Slovakia, Spain, and the UK.
CSP Automotive -
Exacto Holding Sp. z o.o.
Under a brand name of Exacto Holding Sp. z o.o., CSP Automotive is currently one of the leading companies that produce marketing and POS materials for advertising in the automotive industry. In order to ensure the highest quality, all materials are subject to numerous strength tests before deployment, to make sure they are resistant to adverse weather conditions, low and high temperatures and sunlight. According to our customers across Europe, CSP Automotive solutions are highly durable and of excellent workmanship, which makes them stand out in the market.
Another important aspect is lead time – today, a standard process of creating new products, dedicated to customer needs, takes a very long time. It is usually 9 to 18 months from the moment a product design is completed until its deployment. A highly efficient cooperation with HME and Hyundai NSCs enabled CSP to produce and then deliver a considerable part of its products within less than 6 months, despite very difficult times caused by the COVID-19 lockdown. With advanced tools and excellent work organisation, the process of design, production and deployment of solutions has been shortened to the necessary minimum, thus allowing our customer to launch, as soon as possible, its new used-car sales program based on dedicated POS materials.